24/7 market research is conducted online globally. With clients needing data at ever- increasing speed, researchers need to be aware of times and occasions when response rates and fieldwork times may be impacted by local cultural events. Whether it be religious or national holidays, researchers need to be aware of key events to strategize for the year ahead. As such, Rakuten Insight has collated a list of the key 2023 public holidays in 12 Asian markets & the US, where Rakuten Insight owns proprietary panels.
For 25 years, Rakuten Insight Global has been at the forefront of consumer market research data collection and pioneered panels in Asia, US & Beyond. To understand consumer data properly it is important to analyse the data through a local cultural lens. Arguably one of the most important sociocultural phenomena of the last decade has emerged from Korea – K-Pop & K-Drama. As such, Rakuten Insight decided to take a cultural view of the universal appeal behind this phenomenon.
The Covid pandemic undoubtedly had a huge impact on consumers all around the world. The new consumer behaviours span all areas of consumer lifestyles, from how we work, shop, entertain to how we look after ourselves. Surveys conducted by Rakuten Insight on their own proprietary panels have shown that it is critical to know your consumer in these times. As such, this survey was conducted online, using Rakuten Insight proprietary panels with 1,046 respondents in Malaysia, to gauge consumer attitudes and behaviours in 4 categories: Financial Digitalization, Entertainment, Online Shopping & Wellness.
Originally published on Parcelmonitor.com, 29th of November 2022. The last quarter of every year is often the busiest for retailers and shoppers alike in Southeast Asia and the rest of the world. After all, this period contains some of the most widely celebrated holidays such as Thanksgiving and Christmas. For the purpose of the article, we have partnered with Parcel Monitor to take a closer look at consumer preferences this peak season. Where are Southeast Asian consumers planning to shop this holiday season? What are the top factors influencing where they shop from? Let’s find out!
Black Friday refers to the day after Thanksgiving and is symbolically seen as the start of the critical holiday shopping season. The importance of Black Friday has grown globally over the last few years and yet the scale and impact of the event continues to reach record highs. Stores offer big discounts on electronics, toys, and other gifts and online sales, boosted during the pandemic, offer great deals at the click of a button. To view Black Friday from a consumer perspective Rakuten Insight asked 13,000 consumers aged 16+, via their US proprietary panel, about their plans to shop during the holidays sales.
Since early 2020, the global pandemic fundamentally changed the world–the way we live, work, travel and consume. Facing lockdowns and subsequent restrictions to leisure activities, the travel industry was arguably one of the most impacted sectors. Consumers had to put their usual travel plans on hold until such time when travel became possible. Now that most countries have opened up again and relative freedom of movement restored, Rakuten Insight decided to explore how people view travel and what are their upcoming travel plans?
The Covid pandemic undoubtedly had a huge impact on consumers all around the world. The new consumer behaviours span all areas of consumer lifestyles, from how we work, shop, entertain to how we look after ourselves. Surveys conducted by Rakuten Insight on their own proprietary panels have shown that it is critical to know your consumer in these times. As such, this survey was conducted online, using Rakuten Insight proprietary panels with 1,045 respondents in Thailand, to gauge consumer attitudes and behaviours in 4 categories: Financial Digitalization, Entertainment, Online Shopping & Wellness.
In recent years, data ecosystems have gained in strength. The pandemic has sped up the influence of activities such as online shopping, digital wallets, content streaming, food deliveries and even digital healthcare. The world of inter-connected sets of services across multiple industry sectors delivered in an integrated customer experience is now here to stay.
Rakuten is the Global Presenting Partner and Global Innovation and Entertainment Partner of the Davis Cup, the World Cup of Tennis. This year, the Davis Cup by Rakuten will take place across venues in Europe in Italy, Scotland, Germany, and Spain.
Originally published by Rakuten Europe, 13th September 2022. Gen Z has taken the world by storm – at least the digital world. But what do we know of Gen Z? A term applied by many demographic researchers, and according to Pew Research Center, Generation Z (in short: Gen Z) consists of people born between 1997 and 2012. Gen Z follows Millennials (born between 1981 and 1996) and precedes Generation Alpha.
Japan, along with other global markets, is feeling the effects of post-pandemic inflation this summer. So Rakuten Insight Japan collected data from 1,000 adults between the ages of 20 and 69 to gauge the impact of price increases on their lifestyles. And the impact is clear. About 80% of respondents revealed that they have recently observed price increases for food, with an average 14,673 yen spike in monthly household expenditure.
For 25 years, Rakuten Insight Global has been at the forefront of consumer market research data collection. By combining our 1st party data with the highest levels of quality assurance processes, Rakuten Insight Global has remained our clients’ trusted research partner for Asia, US & Beyond.
In June 2022, Rakuten Insight Global interviewed over 134,000 adults 16+ years old across our 13 proprietary panels to find out how their online shopping and digital spending behaviours have changed compared to the same period last year.
Originally published on Parcelmonitor.com, 9th of June 2022. Returns are a necessary evil in the world of e-commerce retail. While frequent returns can adversely impact your profit margins, they also serve as a great opportunity to boost customer loyalty if handled correctly. With over $368 billion in sales lost to returns last year, developing and enforcing a comprehensive returns policy is no longer something that retailers can put on the back burner.
Originally published on Parcelmonitor.com, 2nd of March 2022. For many online customers, the availability of a clear, accurate estimated delivery date (EDD) is a make-or-break factor between conversion and an abandoned cart. Regardless of the purchase or where they are based, EDD is something shoppers expect to see at the checkout page alongside the total price of their items.
As the world careers towards environmental disaster while trust in big corporations and authority has reached new lows, corporations worldwide have tried to reflect these concerns in product positioning and for some the very substance of the products they sell. Brand purpose has become king. Survey after survey appears to confirm that this is something that consumers (especially the enormous bucket that comprises the moving target ‘millennials’), really want. But is it as simple as that?
This story is part of our series on plant-based food alternatives. An infographic is available here. Have you ever consumed plant-based alternatives to animal-based food products? What about lab-grown meat, would you eat it once available? That’s what our new report on plant-based alternatives aimed to find out from consumers across our 13 proprietary panels.
The plant-based food revolution is happening and seems to be here to stay. The latest survey from Rakuten Insight indicates that many of our panelists have tried plant-based alternatives, and some products have already been accepted into diets across our panel markets, such as milk, cheese & meats. Most consumers regularly consume these products several times a week or several times a month.
Originally published on Parcelmonitor.com, 16th December 2021. Just like many other regions in the world, Southeast Asia’s e-commerce growth took off at an accelerated pace in 2020. Since the pandemic onset, around 70 million additional people have shopped online across countries in Southeast Asia. The number is expected to grow five times in the next five years.