News & Topics

Asian cities turn off the lights for Earth Hour

It is evident Mother Earth is not feeling so well these years. We see extreme weather with record high and low temperature in different parts of the world. Earth Hour, which is on March 30 annually, is a movement to inspire change.

Rakuten Insight Announces Change of Leadership

Tokyo, Japan – Rakuten Insight Global, Inc., a wholly-owned online market research subsidiary of Rakuten, Inc., a global leader in internet services headquartered in Tokyo, today announced that Takahiro “Tack” Yamaya will be assuming the role of President as of today.

Inside Rakuten Insight – The Unsung Hero, Panel Managers

Being in the Online Panel business for over 20 years, Rakuten Insight has learnt that investment to its panels building on its own is insufficient. Online panels which makes up of real people require constant attention to manage it. This is the reason why we have Panel Managers for these responsibilities.

Chinese New Year Foods: Dishes you cannot miss!

Shrimp, 虾 in Chinese, is a dish which can hardly be left out during Chinese New Year meals, according to our panel members. This is because the pronunciation sounds like laughter in Cantonese, a Chinese dialect. It is especially popular among Malaysian (80% selected shrimp), Thai (79%), Vietnamese (78%).

How is New Year’s Eve Celebrated in Asia?

People in most parts of Asia look forward to the Lunar New Year (February 5th, 2019) rather than the Calender New Year for a feeling of a new start, and renewing opportunities; that does not mean that the Calendar New Year is not celebrated – in fact completely the opposite.

Online Shopping

Black Friday

As the year coming to a close, festivities mood is drumming up across the globe. The upcoming Black Friday Sales certainly help!

Inside Rakuten Insight – Food for Thought

We heard from Collin, Country Director, Rakuten Insight Malaysia, in our earlier post about the diversity in Asia. It got us interested to find out how different is the Taste Bud in the 12 countries with our panel members.

Inside Rakuten Insight:
Neil Cantle, Sales Director,
Europe

“Every day is a journey and the journey itself is home.” said the well-known Japanese poet Matsuo Basho. Although he probably wasn’t talking about research it can certainly be applied to my own journey in research, which like Basho, started out in Japan.

Inside Rakuten Insight:
Kritsa Ouyswat, Panel Manager,
Thailand

Did you know we will be running out of sand? {source} The thought of sand running out is just simply mind blogging. Firstly, I do not think we can imagine that there may be no more beaches in the future. The next thought was how is it possible that we are running out of these tiny tweeny particles? Isn’t there tonnes and tonnes of it out there?

Is Halloween Popular in Asia?

Halloween was once considered a tradition mostly celebrated in the United States, however in recent years it has become a global event with people enjoying parades, costumes and trick or treating. How is Halloween perceived in Asia?

Munich

Rakuten Insight Opens Malaysia Office

Kuala Lumpur, October 1, 2018 – Rakuten Insight Global, Inc., a wholly-owned online market research subsidiary of Rakuten, Inc., a global leader in internet services headquartered in Tokyo, today announced it is expanding its operations in Asia with the opening of Rakuten Insight Malaysia, its eleventh location and eighth office in the Asia region. Establishing Rakuten Insight Malaysia has an important meaning to continue Rakuten Insight’s deep involvement in Asia and pursue local expertise. The new office will allow Rakuten Insight to work more closely with its clients in Malaysia and the region.

Berlin

From Bricks To Clicks: Consumers now expect a fully-integrated shopping experience

A survey conducted by Rakuten Marketing across the Asia-Pacific (APAC) region has revealed that 78% of Australian consumers like to shop both online and instore, with 20% shopping instore only and 2% of Australians shop exclusively online. . The report suggests that for retailers to grow in Australia, they need to unite user experiences from brick-and-mortar to mobile-browsing and everything in between.