Uncover the 5 major consumer behaviour trends of 2023 in the U.S.. Partnering with Parcel Monitor, this article provides actionable insights for businesses to tailor strategies, build lasting relationships, and navigate the complex landscape of consumer preferences.
Discover the impact of food delivery apps on consumer lifestyles in a recent survey conducted by Rakuten Insight Global. Find out how these apps have become an essential part of daily life, providing convenience, diverse cuisine options, and enticing discounts.
Rakuten Insight conducted an online survey, with 1,000 consumers from its own proprietary panel in Japan to explore awareness of SDGs and words related to sustainability. Furthermore, results were compared with the same survey previously conducted in December 2020.
Discover how decision-makers perceive themselves and their role in the decision-making process. Gain valuable insights for market researchers and create more tailored approaches to obtain better insights.
According to a recent survey from Rakuten in partnership with Rakuten Insight, 87% of college-aged students agree that social media influences their purchasing decisions when preparing for the school year. The survey also reveals a shift in Back-to-School shopping trends, with students now focusing on makeup and skincare products inspired by TikTok’s #GRWM content.
YCP Solidiance’s latest white paper, powered by Rakuten Insight data, examines the Halal Industry’s potential in Southeast Asia, offering insight into key market segments, profiles of SEA players, and the industry’s outlook.
Discover key insights on Singapore workers’ attitudes towards digitalisation in a post-pandemic era. This report focused on the impact of COVID-19 and the readiness for digital transformation, offers a nuanced understanding of both full-time and part-time workers’ perspectives.
Learn the impact of delivery notifications in the new Rakuten Insight x Parcel Monitor report. Optimise customer engagement, increase lifetime value and create effective strategies for a successful post-purchase journey.
Read CFA Society Singapore’s report, powered by Rakuten Insight data, for insights on developing suitable financial services for gig workers. Learn how better categorization can support the aspirations of this underserved segment.