News & Topics Free shipping on consumers purchasing decisions

Originally published on, 15th November 2021. The word “free” has a timeless appeal. This is also true of the phrase “free shipping” — at least for anyone who shops online frequently. Free shipping has consistently been proven to be one of the top purchasing factors among millennials. But how can free shipping influence consumers’ purchase decisions?

India: Putting the Emotion into Electric Vehicles

The Electric Vehicle market is anticipated to become a key future battleground with huge potential for growth. Rakuten Insight conducted a survey in India, with the aim to understand consumer awareness, attitudes and expectations from Electric Vehicles.

Snapshot: Retail Insights

In normal times, understanding the retail landscape across different markets is challenging enough, let alone during a pandemic. COVID-19 has impacted consumers as well as researchers, trying to monitor behaviour across the globe, from their homes. It is now more tempting than ever to make sense of data through one’s own lens.

Rakuten Optimism 2021 Business Conference (Virtual)

This fall, Rakuten’s biggest-ever virtual business conference is going live. On October 12 and 13, Rakuten Optimism 2021 will connect participants from Japan and around the world with some of the world’s top luminaries and business leaders to reflect on the myriad ways in which the world is changing around us, and how our lives can be enriched as a result. The E-Commerce Logistics Race South East Asia

Originally published on, 29th July 2021. Southeast Asia has a booming e-commerce market. In 2020, the region’s e-commerce sector e-commerce grew by 35.2%, adding 40 million new Internet users in 2020 resulting in over 70% of the region’s population browsing the Internet. The region’s e-commerce growth also shows no signs of slowing with a forecasted growth of 14.3% this year.

Rakuten.Today: Global shoppers are embracing a circular economy

Originally published on Rakuten.Today, 21st July 2021. The concept of a “circular economy” — one which designs out waste and pollution, keeps products and materials in use, and regenerates natural systems* — isn’t only winning over environment groups, it’s inspiring businesses as well. With many global companies now embracing the concepts of a circular economy, the idea seems poised for the mainstream.

Snapshot: Travel

Around the world, vaccination programs are gathering pace and consumers everywhere are beginning to assess their own attitudes to travel. Asking themselves questions such as: ‘is it safe to travel?’; ‘should I travel for business?’; ‘vacation or staycation?’. Rakuten Insight took a snapshot of consumers attitudes to travel through asking consumers from our own 12 proprietary panels in Asia.

Ride Hailing in a Sustainable Society

Sustainability is more than a buzzword. It has become a new way of doing business and an integral part of many mission statements. Authentic sustainability credentials, consistent with a brand’s positioning, create brand value through differentiation and meeting customer demand. As a result, new services & technology can make sustainability claims to meet this demand.

Rakuten Insight Panel Book 2021

As Asia’s trusted research partner, Rakuten Insight has remained at the forefront of consumer market research data collection in the region for over 23 years. Our online panels have been developed throughout 12 major Asian markets, all of which are managed by dedicated local support teams and meet the highest standard of the industry.

Inside China: Sustainability

Sustainability is more than a buzzword. It has become a new way of doing business and an integral part of many mission statements. Authentic sustainability credentials, consistent with a brand’s positioning, create brand value through differentiation and meeting customer demand. What do consumers really think about collection points?

Originally published on, 5th May 2021. To find out what delivery method consumers preferred in Southeast Asia and why, Parcel Monitor partnered with Rakuten Insight Global who surveyed approximately 85,000 consumers from China, Hong Kong, Indonesia, India, South Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan, and Vietnam.

Inside China: Super Apps & Role of Brand

In China, Super Apps are a way of life & are they coming to a customer near you? So what are Super Apps? Simply speaking Super Apps open the door to a wide range of virtual & physical products and services in an increasingly connected physical & digital world. Tencent Holdings Ltd.’s WeChat & Ant Financial’s Alipay are classic examples of Super Apps. Aside from basic functions like sending messages or making payments, the app can also be used to order food, hail taxis and book plane tickets.

Malaysia: Survey on Pandemic’s Impact on Digital Investor

Originally published on, 26th April 2021. New Traders Showed Confidence and Resilience, While Mature Traders Discovered Online Investing Benefits With financial technology and wealthtech gaining popularity among investment seekers in recent years, it came as no surprise that digital investing boundaries were pushed amidst the virus-related movement restrictions and accelerated adoption of contactless digital technologies.

A snapshot of gaming in Asia

With social distancing measures in place across the world, gaming has been one of the main sources of entertainment at home and data shows growth in playing time and sales since the lockdowns began. However, with the promise of a COVID-19 vaccination on the way, we asked our respondents about their attitude and intentions towards gaming, and this is what we discovered.

[Quick facts] Customer loyalty programs

A customer loyalty program or rewards program rewards loyal customers that frequently engage with a brand, product or service. By rewarding through points or cash, customer loyalty can increase. The idea behind an effective loyalty program is that the more loyal customers are, the more rewards they’ll get.

Research World: Sorry seems to be the hardest word

Originally published on, 11th March 2021. Data scandals involving global data collectors can negatively impact people’s willingness to share personal data with research agencies. Can the Japanese culture of customer service give clues to how research can deal with this challenging reality?

Pet ownership in Asia

Pets are part of the family in the majority of households worldwide. In APAC, attitude to pet ownership varies greatly across the region along with ownership rates. More than half of people (59%) have a pet in their home, but there are quite big differences.

Valentine’s Day – Learnings from Asia

Valentine’s Day is recognized internationally as a day when people exchange cards and gifts as a sign of affection. But Japan has it’s very own tradition! Women are expected to offer chocolate to men in their lives; including husbands, male friends, co-workers and bosses. The giving of chocolate to men with no romantic connotations is known as “giri-choco” – or Obligation Chocolates! Men are expected to return the favor one month later on March 14th, known as “White Day.”