News & Topics


Rakuten Insight Opens Malaysia Office

Kuala Lumpur, October 1, 2018 – Rakuten Insight Global, Inc., a wholly-owned online market research subsidiary of Rakuten, Inc., a global leader in internet services headquartered in Tokyo, today announced it is expanding its operations in Asia with the opening of Rakuten Insight Malaysia, its eleventh location and eighth office in the Asia region. Establishing Rakuten Insight Malaysia has an important meaning to continue Rakuten Insight’s deep involvement in Asia and pursue local expertise. The new office will allow Rakuten Insight to work more closely with its clients in Malaysia and the region.


From Bricks To Clicks: Consumers now expect a fully-integrated shopping experience

A survey conducted by Rakuten Marketing across the Asia-Pacific (APAC) region has revealed that 78% of Australian consumers like to shop both online and instore, with 20% shopping instore only and 2% of Australians shop exclusively online. . The report suggests that for retailers to grow in Australia, they need to unite user experiences from brick-and-mortar to mobile-browsing and everything in between.


Wearables in Asia

Despite the the Apple Watch only being 3 years old, the sales of the iconic watch have reportedly already surpassed the entire Swiss watch industry in 2017!

Which Brands won from the World Cup?

The FIFA world cup is won and done for another 4 years. Congratulations to France on the amazing victory. The other battle rages between brands for the hearts and minds of the consumer.

Pet Market in Asia

The pet care market in Asia is estimated to be over US$1B per year with expected growth to US$1.5B by 2020 and reflects the growing wealth of the region. Attitudes to pet ownership varies greatly across the region along with ownership rates. We will focus on Indonesia, Philippines, Thailand and Taiwan for this edition of Asia Express.

Rakuten Research, Inc. and AIP Corporation, online market research companies and wholly-owned subsidiaries of Rakuten, Inc., today announced that both companies will change their respective names and rebrand under a unified service name and brand logo.

Rakuten AIP to strengthen Taiwan presence

Asian research and online panel specialists Rakuten AIP today announced the opening of its Taiwan office – continuing the businesses rapid growth in the region. The investments Rakuten AIP is making in Taiwan are aimed at increasing local client’ support and building a team of highly experienced professionals to provide a tailor-made service around Taiwan’s specific business requirements.

We’ve updated our Privacy Policy

Rakuten AIP treats the privacy and data of our members and clients very seriously. Recently as a part of our review of the General Data Protection Regulation (GDPR) some parts of our privacy policy changed.

Introduction to the GDPR

As a market researcher, advertiser, publisher, or anyone dealing with customer or consumer data, it is vital for you to have a robust compliance regime in place. Although the General Data Protection Regulation (GDPR) may involve you having to make changes to your data processing policies, it also presents an opportunity.

Is an increasing spend on “Flower Watching”
a good sign for the economy in Japan?

Each year during March millions of Japanese flock to various parks to enjoy “Flower Watching” (Hanami) with friends, colleagues or family. The timing is based around the seasonal blooming of the ubiquitous cherry blossoms that turn the landscape into amazing pink and white hues. In this edition of Asia Express, we will look into some of the finer points of this annual event.

Warning about Phishing Emails

Recently we are reported about phishing emails pretending to be from Rakuten AIP. If you receive an email purports to come from Rakuten AIP, you might have been the target of “phishing” (pronounced “fishing,” and also called scamming, carding, or spoofing).

2018 Winter Olympics – Interest in Asia

With the 2018 Pyeongchang Winter Olympic games in full swing we decided to take a look at how the Winter Olympics sits in the Asian psyche.The current games being held in South Korea mark the 3rd time that the Winter Olympics has been held in Asia, and the first time outside of Japan (Sapporo 1972, Nagano 1998). The next Winter games are slated to be held in Beijing in 2022 – making it back to back for Asia – and making Beijing the first city to host both the Summer and Winter Olympics.

Basketball in Asia

Basketball season is in full swing, with teams in the US National Basketball Association (NBA) competing for the coveted place in the playoffs and ultimately the 2018 championship crown. Basketball is not just a US sports though, it has grown worldwide with fans in every corner of the world. Asia is no exception. Read on to find out how popularity of basketball ranks in China, the Philippines, Singapore and Taiwan.

The Future of Driverless Cars in Asia (Part 2)

We continue to see many news surrounding driverless cars. In August, we looked at how driverless cars are perceived by consumers in China, India, Japan, Singapore and the United States. This month we wanted to follow-up by digging further into the reasons “why” consumers are interested vs not interested.

The Future of Driverless Cars in Asia (Part 1)

How would you feel about riding a car that has no driver? At Rakuten AIP, we asked people in China, India, Japan, Singapore as well as the United States on how aware of and interested they are of the idea of fully driverless cars where you don’t have drivers onboard the vehicle.

Sports in Asia – Fan Favorites

What sports are you a fan of? At Rakuten AIP, we asked people in the three most populous Asian countries – China, India and Indonesia (combined nearly two thirds of 4.4 billion people in Asia) – as well as Japan for comparison, on what sports they consider themselves a fan of.

New Logo and FC Barcelona Partnership

As our valued customer and partner, we are certain that you are familiar with the existing AIP logo, and although it has had a few changes through the years it has always represented the very best Asian sample and research know-how available in our industry.