News & Topics
Oshikatsu – Supporting your Faves!
Discover the captivating world of Osikatsu through Rakuten Insight’s latest survey conducted with 1,000 consumers from its proprietary panel in Japan.
5 Biggest Consumer Behaviour Trends in the U.S. 2023
Uncover the 5 major consumer behaviour trends of 2023 in the U.S.. Partnering with Parcel Monitor, this article provides actionable insights for businesses to tailor strategies, build lasting relationships, and navigate the complex landscape of consumer preferences.
Oyasumi Nasai (Goodnight) – Sleeping behaviours in Japan
Rakuten Insight conducted an online survey, with 1,000 consumers from its own proprietary panel in Japan to explore sleep behaviours and any problems with sleep.
Snapshot: Food delivery apps in Asia & the U.S.
Discover the impact of food delivery apps on consumer lifestyles in a recent survey conducted by Rakuten Insight Global. Find out how these apps have become an essential part of daily life, providing convenience, diverse cuisine options, and enticing discounts.
5 Biggest Consumer Behaviour Trends in Southeast Asia
Get the latest insights on consumer behavior in Southeast Asia (SEA) for 2023 and beyond. Stay ahead with valuable information on purchasing patterns and online shopping habits in SEA.
The UN Sustainable Development Goals – Consumer Awareness in Japan
Rakuten Insight conducted an online survey, with 1,000 consumers from its own proprietary panel in Japan to explore awareness of SDGs and words related to sustainability. Furthermore, results were compared with the same survey previously conducted in December 2020.
New Study: Perspectives on Digital Transformation Preparedness Among Singapore Workers
Study unveils varied perspectives of different age groups on digital transformation preparedness among Singapore workers
Decision Makers or Decision Influencers?
Discover how decision-makers perceive themselves and their role in the decision-making process. Gain valuable insights for market researchers and create more tailored approaches to obtain better insights.
New survey: Food Delivery Apps in Thailand
A recent survey conducted among Rakuten Insight’s proprietary, double-opt-in Thai panel delved into the habits and preferences of Thai consumers when it comes to ordering through food delivery apps.
Social Media & Influencers: The Game-Changers of College Life!
According to a recent survey from Rakuten in partnership with Rakuten Insight, 87% of college-aged students agree that social media influences their purchasing decisions when preparing for the school year. The survey also reveals a shift in Back-to-School shopping trends, with students now focusing on makeup and skincare products inspired by TikTok’s #GRWM content.
Unveiling the Potential of the Halal Industry: Emerging Trends in Southeast Asia
YCP Solidiance’s latest white paper, powered by Rakuten Insight data, examines the Halal Industry’s potential in Southeast Asia, offering insight into key market segments, profiles of SEA players, and the industry’s outlook.
New Survey: Singapore Workers’ Preparedness for Digital Transformation
Discover key insights on Singapore workers’ attitudes towards digitalisation in a post-pandemic era. This report focused on the impact of COVID-19 and the readiness for digital transformation, offers a nuanced understanding of both full-time and part-time workers’ perspectives.
Snapshot – Apps usage in Asia & the U.S.
Dive into app usage trends and consumer sentiments across Asia and the U.S. with our latest snapshot on Apps usage.
Four-day week: 67% of Japanese want more days off
Rakuten Insight explores Japanese workers’ views on time off, revealing a desire for more days off, the value of hobbies, and shifting perceptions on leave.
Notifications in the Post-Purchase Journey – 2023 Report
Learn the impact of delivery notifications in the new Rakuten Insight x Parcel Monitor report. Optimise customer engagement, increase lifetime value and create effective strategies for a successful post-purchase journey.
New survey: 1 in 2 U.S. consumers plan to buy a present for Father’s Day
Rakuten Insight’s U.S. Father’s Day survey reveals e-commerce opportunities in retail, cashback/rewards & fashion. Dads value family appreciation while celebrating.
Suitable financial services can help gig workers achieve aspirations
Read CFA Society Singapore’s report, powered by Rakuten Insight data, for insights on developing suitable financial services for gig workers. Learn how better categorization can support the aspirations of this underserved segment.
Japanese Consumer Views on Theme Parks: Key Insights and Takeaways
Discover key insights on behaviors and attitudes towards theme parks in Japan and why it’s vital to consider local culture when introducing new attractions.
New Report: Impact of Inflation on APAC Consumers
Discover how inflation is impacting APAC consumers. Rakuten Insight’s survey explores spending habits & attitudes in light of rising costs of living & global crises.
New Report: Impact of Inflation on US Consumers
Discover how inflation has impacted US consumers, their spending attitudes, and purchasing habits amidst the cost-of-living crisis in a survey conducted by Rakuten Insight.
What do our respondents think about Earth Day?
Rakuten Insight surveyed panellists from its proprietary panels in Asia and US on their attitudes towards the environment. Here’s what they had to say about Earth Day!