As Asia’s trusted research partner, Rakuten Insight has remained at the forefront of consumer market research data collection in the region for over 23 years. Our online panels have been developed throughout 12 major Asian markets, all of which are managed by dedicated local support teams and meet the highest standard of the industry.
Sustainability is more than a buzzword. It has become a new way of doing business and an integral part of many mission statements. Authentic sustainability credentials, consistent with a brand’s positioning, create brand value through differentiation and meeting customer demand.
Originally published on Parcelmonitor.com, 5th May 2021. To find out what delivery method consumers preferred in Southeast Asia and why, Parcel Monitor partnered with Rakuten Insight Global who surveyed approximately 85,000 consumers from China, Hong Kong, Indonesia, India, South Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan, and Vietnam.
Originally published on Rakuten.Today, 3rd May 2021. Over the past 14 months, the global pandemic has fundamentally changed the world–the way we live, work, travel and consume. Facing lockdowns and subsequent restrictions to retail and leisure activities , people around the world are engaging with the digital world in new, more expansive ways.
In China, Super Apps are a way of life & are they coming to a customer near you? So what are Super Apps? Simply speaking Super Apps open the door to a wide range of virtual & physical products and services in an increasingly connected physical & digital world. Tencent Holdings Ltd.’s WeChat & Ant Financial’s Alipay are classic examples of Super Apps. Aside from basic functions like sending messages or making payments, the app can also be used to order food, hail taxis and book plane tickets.
Originally published on RakutenTrade.my, 26th April 2021. New Traders Showed Confidence and Resilience, While Mature Traders Discovered Online Investing Benefits With financial technology and wealthtech gaining popularity among investment seekers in recent years, it came as no surprise that digital investing boundaries were pushed amidst the virus-related movement restrictions and accelerated adoption of contactless digital technologies.
With social distancing measures in place across the world, gaming has been one of the main sources of entertainment at home and data shows growth in playing time and sales since the lockdowns began. However, with the promise of a COVID-19 vaccination on the way, we asked our respondents about their attitude and intentions towards gaming, and this is what we discovered.
A customer loyalty program or rewards program rewards loyal customers that frequently engage with a brand, product or service. By rewarding through points or cash, customer loyalty can increase. The idea behind an effective loyalty program is that the more loyal customers are, the more rewards they’ll get.
Originally published on Researchworld.com, 11th March 2021. Data scandals involving global data collectors can negatively impact people’s willingness to share personal data with research agencies. Can the Japanese culture of customer service give clues to how research can deal with this challenging reality?
New Normal has become a topic of many research reports. What will the new normal be like for consumers post COVID? What habits & behaviours have changed during COVID-19 and which ones are here to stay?
Pets are part of the family in the majority of households worldwide. In APAC, attitude to pet ownership varies greatly across the region along with ownership rates. More than half of people (59%) have a pet in their home, but there are quite big differences.
Originally published on Researchworld.com, 23rd Feb 2021. Data shows low trust in companies who collect personal data in Japan & South Korea. Trust differs culturally so how can collectors & users of personal data connect more emotionally with the general public?
Valentine’s Day is recognized internationally as a day when people exchange cards and gifts as a sign of affection. But Japan has it’s very own tradition! Women are expected to offer chocolate to men in their lives; including husbands, male friends, co-workers and bosses. The giving of chocolate to men with no romantic connotations is known as “giri-choco” – or Obligation Chocolates! Men are expected to return the favor one month later on March 14th, known as “White Day.”
Rakuten is your lifestyle companion to watch (TV), chat (Viber), read (Kobo), shop (Mall). Previous surveys conducted on our proprietary panels have shown that the consumers are being impacted by COVID-19 and as such it is critical to know your consumer in these times.
What are users’ major concerns when using TikTok/Douyin in SG and CN? Our latest survey in partnership with TAG|R reveals that the majority of users in both SG and CN are concerned with the time they spent on the app.
During this period, Rakuten Insight has conducted various research in APAC, UK and the US to compare how people are responding to the corona virus pandemic. We have been publishing our key learnings, and identifying how consumer behavior is changing, as countries started to emerge from lockdown, whilst giving our opinion on the Next Normal.
In the fight against Covid-19 many governments have imposed stringent protective measures, forcing most consumers to change their lifestyles and habits until the situation improves. Brands not only face a tremendous challenge to cope with new demand shifts and operational restrictions, they will now need to also understand the new consumer norms and reposition themselves to better connect with their audiences as we emerge into the next normal.
We are now five months into the COVID-19 pandemic and shoppers around the world have adjusted to life under lockdown. According to our Impact of COVID-19 on consumer behaviour study, more emphasis is placed on core product attributes such as quality, durability & price when choosing products to purchase.
Rakuten Insight Global surveyed 16,400 consumers 16+ y.o. across Philippines in June 2020 to get a glimpse of existing food delivery apps. The research conducted reveals that COVID-19 led to more usage of food delivery apps.