News & Topics
New! U.S. – Plant-based food report
Rakuten Insight’s latest survey across the United States reveals a significant increase in the consumption of plant-based food alternatives. Discover the most popular alternatives, key motivators driving this shift, and the barriers to adoption. Download the report for in-depth insights into consumer behavior and trends shaping the future of plant-based diets in the U.S.
TMRS Flash: How to use online panels effectively
Discover how to leverage online panels for efficient and accurate market research. Learn key strategies for defining objectives, designing effective surveys, and choosing the right panel provider. Written by Aam Chen, Associate Director at Rakuten Insight Thailand, for TMRS Flash July 2024.
Plant-based Food – The Future is Now
Explore how plant-based food alternatives have become a staple in diets by 2024. Rakuten Insight’s survey across 12 Asian markets highlights the surge in consumption, popular alternatives, and key motivators. Download the report for insights on consumer behavior and barriers to adoption.
Join Us At Quirk’s New York: Measuring The ROI Of Influencer Marketing
How can you tell if your influencer marketing is working? It’s a simple question with a complex answer. Through collaboration and deliberate partnerships, our panel of industry experts has crafted a custom solution that is measurable, actionable, and repeatable.
New report: Malaysia – Driving into a World of Electric Vehicles
Evolve Consulting’s whitepaper, powered by Rakuten Insight data, reveals key insights into consumer understanding, perceptions, and adoption barriers of electric vehicles. Learn why personal benefits, monetary value, and after-sales service are crucial for EV growth.
GRBN Global Trust Survey: Building Trust
In 2024, as the presence of AI continues to grow, gaining and maintaining trust from all stakeholders, clients, and panel members is paramount for panel companies. In this context, Rakuten Insight will take an in-depth look at how reputable panel companies gain and maintain trust, not just from the client’s point of view but also from the point of view of panel members who complete surveys.
New: Snapshot – Electric Cars
Explore consumer attitudes towards electric cars. In February 2024, we interviewed over 100,000 adults across 12 markets to uncover insights on ownership, purchase intention, motivations, barriers, and the importance of local brands in capturing market share. Download the report to learn more!
New Report: Sustainable Consumption in APAC
Discover the latest report by Rakuten Insight Global, which delves into consumers’ attitudes in APAC towards sustainable consumption. The report provides valuable insights into the changing trends, preferences, and actions driving consumers’ green mindset.
Singapore: Enhancing Panel Authenticity with Verification via Singpass
Discover enhanced data reliability! The Singpass integration into our proprietary panel in Singapore enables seamless verification for Rakuten Insight accounts, providing clients access to a large pool of authenticated members. Download the brochure to learn more!
Singapore: Employee Perception on Innovation
Explore the vibrant landscape of innovation in Singapore through Cassandra Mok’s report, powered by Rakuten Insight data. Current innovation practices, organisational structures and culture as well as potential areas for organisations and policy makers to enhance innovation capabilities and enabling environments in the Singaporean context.
New report: Malaysia – Bank Branch+
Discover the future of bank branches in Malaysia with Evolve Consulting’s report, powered by Rakuten Insight data. Optimize branches for lasting value.
Snapshot: Holiday shopping in Asia & the U.S.
Discover how consumers in Asia & the U.S. are feeling about holiday shopping in 2023 from Rakuten Insight’s latest report.
Oshikatsu – Supporting your Faves!
Discover the captivating world of Osikatsu through Rakuten Insight’s latest survey conducted with 1,000 consumers from its proprietary panel in Japan.
5 Biggest Consumer Behaviour Trends in the U.S. 2023
Uncover the 5 major consumer behaviour trends of 2023 in the U.S.. Partnering with Parcel Monitor, this article provides actionable insights for businesses to tailor strategies, build lasting relationships, and navigate the complex landscape of consumer preferences.
Oyasumi Nasai (Goodnight) – Sleeping behaviours in Japan
Rakuten Insight conducted an online survey, with 1,000 consumers from its own proprietary panel in Japan to explore sleep behaviours and any problems with sleep.
Snapshot: Food delivery apps in Asia & the U.S.
Discover the impact of food delivery apps on consumer lifestyles in a recent survey conducted by Rakuten Insight Global. Find out how these apps have become an essential part of daily life, providing convenience, diverse cuisine options, and enticing discounts.
5 Biggest Consumer Behaviour Trends in Southeast Asia
Get the latest insights on consumer behavior in Southeast Asia (SEA) for 2023 and beyond. Stay ahead with valuable information on purchasing patterns and online shopping habits in SEA.
The UN Sustainable Development Goals – Consumer Awareness in Japan
Rakuten Insight conducted an online survey, with 1,000 consumers from its own proprietary panel in Japan to explore awareness of SDGs and words related to sustainability. Furthermore, results were compared with the same survey previously conducted in December 2020.
New Study: Perspectives on Digital Transformation Preparedness Among Singapore Workers
Study unveils varied perspectives of different age groups on digital transformation preparedness among Singapore workers
Decision Makers or Decision Influencers?
Discover how decision-makers perceive themselves and their role in the decision-making process. Gain valuable insights for market researchers and create more tailored approaches to obtain better insights.
New survey: Food Delivery Apps in Thailand
A recent survey conducted among Rakuten Insight’s proprietary, double-opt-in Thai panel delved into the habits and preferences of Thai consumers when it comes to ordering through food delivery apps.