News & Topics

New Report: “Perceptions of AI in the Workplace”

Discover insights from the Reeracoen report, in collaboration with Rakuten Insight Global, on perceptions of AI in the workplace. Learn how it aligns with Singapore’s SG$1 billion Smart Nation 2.0 initiative to boost AI capabilities and responsible adoption.


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New report: The Emotional Landscape of Luxury Goods in Asia

Discover the emotional landscape of luxury goods in Asia with insights from our latest survey. Uncover diverse consumer profiles, purchasing behaviors, top preferences, and key factors influencing luxury purchases. Learn how generational trends and digital engagement shape the luxury market. Download the full report for a comprehensive understanding.


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New! U.S. – Plant-based food report

Rakuten Insight’s latest survey across the United States reveals a significant increase in the consumption of plant-based food alternatives. Discover the most popular alternatives, key motivators driving this shift, and the barriers to adoption. Download the report for in-depth insights into consumer behavior and trends shaping the future of plant-based diets in the U.S.


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TMRS Flash: How to use online panels effectively

Discover how to leverage online panels for efficient and accurate market research. Learn key strategies for defining objectives, designing effective surveys, and choosing the right panel provider. Written by Aam Chen, Associate Director at Rakuten Insight Thailand, for TMRS Flash July 2024.


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Plant-based Food – The Future is Now

Explore how plant-based food alternatives have become a staple in diets by 2024. Rakuten Insight’s survey across 12 Asian markets highlights the surge in consumption, popular alternatives, and key motivators. Download the report for insights on consumer behavior and barriers to adoption.


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GRBN Global Trust Survey: Building Trust

In 2024, as the presence of AI continues to grow, gaining and maintaining trust from all stakeholders, clients, and panel members is paramount for panel companies. In this context, Rakuten Insight will take an in-depth look at how reputable panel companies gain and maintain trust, not just from the client’s point of view but also from the point of view of panel members who complete surveys.


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New: Snapshot – Electric Cars

Explore consumer attitudes towards electric cars. In February 2024, we interviewed over 100,000 adults across 12 markets to uncover insights on ownership, purchase intention, motivations, barriers, and the importance of local brands in capturing market share. Download the report to learn more!


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New Report: Sustainable Consumption in APAC

Discover the latest report by Rakuten Insight Global, which delves into consumers’ attitudes in APAC towards sustainable consumption. The report provides valuable insights into the changing trends, preferences, and actions driving consumers’ green mindset.


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Singapore: Employee Perception on Innovation

Explore the vibrant landscape of innovation in Singapore through Cassandra Mok’s report, powered by Rakuten Insight data. Current innovation practices, organisational structures and culture as well as potential areas for organisations and policy makers to enhance innovation capabilities and enabling environments in the Singaporean context.


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5 Biggest Consumer Behaviour Trends in the U.S. 2023

Uncover the 5 major consumer behaviour trends of 2023 in the U.S.. Partnering with Parcel Monitor, this article provides actionable insights for businesses to tailor strategies, build lasting relationships, and navigate the complex landscape of consumer preferences.


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Snapshot: Food delivery apps in Asia & the U.S.

Discover the impact of food delivery apps on consumer lifestyles in a recent survey conducted by Rakuten Insight Global. Find out how these apps have become an essential part of daily life, providing convenience, diverse cuisine options, and enticing discounts.


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