News & Topics
Rakuten Insight Recognized by Verisoul for Top User Quality in 2025
Proud moment for Rakuten Insight! Our mobile app has been recognized by Verisoul as a Top Performer for User Quality in 2025. This distinction underscores our dedication to providing the highest quality data to our clients and partners.
Influencer Marketing in Asia: Key Findings in New Report
The influencer marketing and social commerce landscape in Asia is evolving rapidly, presenting unique opportunities and challenges for brands. To provide clarity on these trends, Totem Media recently published their comprehensive report, “Influencer Marketing in Asia.” At Rakuten Insight Global, we are proud to have partnered with Totem Media by providing essential consumer research data for this study.
New Study Finds Singapore Ahead in Flexibility and ESG as Workforce Expectations Are Rising Across the Region
As workforce expectations continue to evolve across Asia-Pacific in 2025, a new study by Reeracoen and Rakuten Insight Global positions Singapore as a regional leader in workplace flexibility and sustainability-driven employment.
Snapshot – Luxury Products in APAC
Refine your luxury marketing strategy in Asia. This Rakuten Insight Global report analyzes consumer behavior in China, Hong Kong, Singapore, South Korea, and Taiwan, covering purchase drivers, brand discovery, and loyalty programs.
New survey: 2025 Ride-Hailing App Landscape in Vietnam
A recent study conducted with Rakuten Insight Global’s exclusive Vietnamese panel explored the habits and preferences of Vietnamese consumers regarding these platforms. Notably, a significant proportion of respondents indicated that they had booked either a car (66%) or a motorbike (67%) via ride-hailing apps, underscoring the increasing reliance on these services for daily transportation needs.
New Survey: 1 in 3 Singapore Jobseekers Tricked by Scams
Amid one of Asia’s most digitally advanced labour markets, a new survey by Reeracoen Singapore, in collaboration with Rakuten Insight Global, reveals that 35% of jobseekers in Singapore encountered job scams in the past year, withover half of them targeted more than once.
Snapshot – Dining out habits in APAC
APAC Dining Trends: A Rakuten Insight survey reveals key insights for the food service industry. Download the full report now!
New survey: 7 in 10 Vietnamese Jobseekers Report Scam Encounters
A recent survey conducted by Reeracoen Vietnam, in collaboration with Rakuten Insight, reveals a concerning trend for job seekers: 7 in 10 have encountered job scams, highlighting major gaps in the country’s fast-growing digital hiring ecosystem.
Snapshot – Online Gaming in Asia
Online gaming has taken the world by storm in recent years, with millions of players engaged across various regions. To better understand this phenomenon, Rakuten Insight Global surveyed over 71,000 adults aged 16 and older from 12 key Asian markets – China, Hong Kong, India, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam.
What Drives Asian Consumers’ Love for Cosmetics?
Discover Asian consumers’ cosmetics buying habits, regional preferences, and the key factors shaping their purchase decisions.
Valentine’s Day – Learnings from Asia
Valentine’s Day is recognized internationally as a day when people exchange cards and gifts as a sign of affection. But Japan has its very own tradition! Women are expected to offer chocolate to men in their lives; including husbands, male friends, co-workers and bosses. The giving of chocolate to men with no romantic connotations is known as “giri choco” – or Obligation Chocolates! Men are expected to return the favour one month later on March 14th, known as “White Day.”
New survey: 2024 Food Delivery Apps Landscape in Thailand
A recent survey conducted among Rakuten Insight’s proprietary, double-opt-in Thai panel delved into the habits and preferences of Thai consumers when it comes to ordering through food delivery apps.
The ASEAN Telco Experience: Mastering SME Customer Engagement
Discover how telco companies in ASEAN are navigating a fiercely competitive market to meet the evolving demands of SME customers. Our recent collaboration with GrowthOps uncovers valuable insights from a comprehensive survey of 500 SME telecom users across the region. Dive into the highlights of their experiences, needs, and expectations.
Rakuten Insight Global, Inc. to become a wholly owned subsidiary of Rakuten Insight, Inc.
Effective December 1, 2024, Rakuten Insight Global, Inc. will become a wholly owned subsidiary of Rakuten Insight, Inc. This strategic move is intended to enhance management efficiency, accelerate decision-making and strengthen synergies between both businesses. Rakuten Insight Global remains dedicated to providing market research clients with quality-assured, first-party data to empower businesses to make informed decisions that have a meaningful impact on society.
The ASEAN Telco Experience: Mastering B2C Engagement
Discover how the B2C telco sector in ASEAN is adapting to intense competition and evolving consumer expectations. GrowthOps in-depth survey of 1,500 customers, conducted using Rakuten Insight proprietary panels, reveals key insights into their experiences and needs. Read on for the highlights.
Success Story: Excellence in Quality and Project Management
Discover how Rakuten Insight partnered with Quester to overcome data quality and feasibility challenges in a multi-country tracking study. Leveraging proprietary panels, 24/7 global support, and exceptional customer service inspired by ‘omotenashi,’ we delivered high-quality data and seamless project management, fostering a long-term, trust-based relationship.
New Report: “Perceptions of AI in the Workplace”
Discover insights from the Reeracoen report, in collaboration with Rakuten Insight Global, on perceptions of AI in the workplace. Learn how it aligns with Singapore’s SG$1 billion Smart Nation 2.0 initiative to boost AI capabilities and responsible adoption.
New report: The Emotional Landscape of Luxury Goods in Asia
Discover the emotional landscape of luxury goods in Asia with insights from our latest survey. Uncover diverse consumer profiles, purchasing behaviors, top preferences, and key factors influencing luxury purchases. Learn how generational trends and digital engagement shape the luxury market. Download the full report for a comprehensive understanding.
New! U.S. – Plant-based food report
Rakuten Insight’s latest survey across the United States reveals a significant increase in the consumption of plant-based food alternatives. Discover the most popular alternatives, key motivators driving this shift, and the barriers to adoption. Download the report for in-depth insights into consumer behavior and trends shaping the future of plant-based diets in the U.S.
TMRS Flash: How to use online panels effectively
Discover how to leverage online panels for efficient and accurate market research. Learn key strategies for defining objectives, designing effective surveys, and choosing the right panel provider. Written by Aam Chen, Associate Director at Rakuten Insight Thailand, for TMRS Flash July 2024.