Malaysia is on a transformative journey towards a greener future, with ambitious targets for electric vehicle (EV) adoption. By 2030, the nation aims for EVs to account for 15% of the total industry volume (TIV), and an impressive 80% by 2050. However, the key to achieving these goals lies in consumer acceptance and understanding of EVs.

In Evolve Consulting’s latest whitepaper, powered by Rakuten Insight data, we explore:

• ⦿ Level of Understanding on EVs 
• ⦿ Perception Towards EVs 
• ⦿ Triggers and Barriers of Adoption 

Key Findings:

• ⦿ Lack of Personal Benefits: Many Malaysians feel that EVs do not offer significant personal advantages.
• ⦿ Monetary Value: The cost is a crucial factor, with consumers prioritizing financial considerations.
• ⦿ Usage Convenience & Maintenance Costs: These are major barriers to adoption, with many concerned about the practicality and ongoing expenses of owning an EV.
• ⦿ After-Sales Service: A significant 88% of consumers are worried about the availability and quality of after-sales service for EVs.

To dive deeper into these insights and understand the drivers behind EV adoption in Malaysia, download our comprehensive whitepaper. This report is essential for stakeholders, policymakers, and anyone interested in the future of electric vehicles in Malaysia.

Download the full report here!

Related articles: Malaysia – Bank Branch+ Report, 2023 Consumer Pulse Report, Impact of Inflation on APAC Consumers

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