News & Topics
The ASEAN Telco Experience: Mastering SME Customer Engagement
Discover how telco companies in ASEAN are navigating a fiercely competitive market to meet the evolving demands of SME customers. Our recent collaboration with GrowthOps uncovers valuable insights from a comprehensive survey of 500 SME telecom users across the region. Dive into the highlights of their experiences, needs, and expectations.
Rakuten Insight Global, Inc. to become a wholly owned subsidiary of Rakuten Insight, Inc.
Effective December 1, 2024, Rakuten Insight Global, Inc. will become a wholly owned subsidiary of Rakuten Insight, Inc. This strategic move is intended to enhance management efficiency, accelerate decision-making and strengthen synergies between both businesses. Rakuten Insight Global remains dedicated to providing market research clients with quality-assured, first-party data to empower businesses to make informed decisions that have a meaningful impact on society.
The ASEAN Telco Experience: Mastering B2C Engagement
Discover how the B2C telco sector in ASEAN is adapting to intense competition and evolving consumer expectations. GrowthOps in-depth survey of 1,500 customers, conducted using Rakuten Insight proprietary panels, reveals key insights into their experiences and needs. Read on for the highlights.
Success Story: Excellence in Quality and Project Management
Discover how Rakuten Insight partnered with Quester to overcome data quality and feasibility challenges in a multi-country tracking study. Leveraging proprietary panels, 24/7 global support, and exceptional customer service inspired by ‘omotenashi,’ we delivered high-quality data and seamless project management, fostering a long-term, trust-based relationship.
New Report: “Perceptions of AI in the Workplace”
Discover insights from the Reeracoen report, in collaboration with Rakuten Insight Global, on perceptions of AI in the workplace. Learn how it aligns with Singapore’s SG$1 billion Smart Nation 2.0 initiative to boost AI capabilities and responsible adoption.
New report: The Emotional Landscape of Luxury Goods in Asia
Discover the emotional landscape of luxury goods in Asia with insights from our latest survey. Uncover diverse consumer profiles, purchasing behaviors, top preferences, and key factors influencing luxury purchases. Learn how generational trends and digital engagement shape the luxury market. Download the full report for a comprehensive understanding.
New! U.S. – Plant-based food report
Rakuten Insight’s latest survey across the United States reveals a significant increase in the consumption of plant-based food alternatives. Discover the most popular alternatives, key motivators driving this shift, and the barriers to adoption. Download the report for in-depth insights into consumer behavior and trends shaping the future of plant-based diets in the U.S.
TMRS Flash: How to use online panels effectively
Discover how to leverage online panels for efficient and accurate market research. Learn key strategies for defining objectives, designing effective surveys, and choosing the right panel provider. Written by Aam Chen, Associate Director at Rakuten Insight Thailand, for TMRS Flash July 2024.
Plant-based Food – The Future is Now
Explore how plant-based food alternatives have become a staple in diets by 2024. Rakuten Insight’s survey across 12 Asian markets highlights the surge in consumption, popular alternatives, and key motivators. Download the report for insights on consumer behavior and barriers to adoption.
Join Us At Quirk’s New York: Measuring The ROI Of Influencer Marketing
How can you tell if your influencer marketing is working? It’s a simple question with a complex answer. Through collaboration and deliberate partnerships, our panel of industry experts has crafted a custom solution that is measurable, actionable, and repeatable.
New report: Malaysia – Driving into a World of Electric Vehicles
Evolve Consulting’s whitepaper, powered by Rakuten Insight data, reveals key insights into consumer understanding, perceptions, and adoption barriers of electric vehicles. Learn why personal benefits, monetary value, and after-sales service are crucial for EV growth.
GRBN Global Trust Survey: Building Trust
In 2024, as the presence of AI continues to grow, gaining and maintaining trust from all stakeholders, clients, and panel members is paramount for panel companies. In this context, Rakuten Insight will take an in-depth look at how reputable panel companies gain and maintain trust, not just from the client’s point of view but also from the point of view of panel members who complete surveys.
New: Snapshot – Electric Cars
Explore consumer attitudes towards electric cars. In February 2024, we interviewed over 100,000 adults across 12 markets to uncover insights on ownership, purchase intention, motivations, barriers, and the importance of local brands in capturing market share. Download the report to learn more!
New Report: Sustainable Consumption in APAC
Discover the latest report by Rakuten Insight Global, which delves into consumers’ attitudes in APAC towards sustainable consumption. The report provides valuable insights into the changing trends, preferences, and actions driving consumers’ green mindset.
Singapore: Enhancing Panel Authenticity with Verification via Singpass
Discover enhanced data reliability! The Singpass integration into our proprietary panel in Singapore enables seamless verification for Rakuten Insight accounts, providing clients access to a large pool of authenticated members. Download the brochure to learn more!
Singapore: Employee Perception on Innovation
Explore the vibrant landscape of innovation in Singapore through Cassandra Mok’s report, powered by Rakuten Insight data. Current innovation practices, organisational structures and culture as well as potential areas for organisations and policy makers to enhance innovation capabilities and enabling environments in the Singaporean context.
New report: Malaysia – Bank Branch+
Discover the future of bank branches in Malaysia with Evolve Consulting’s report, powered by Rakuten Insight data. Optimize branches for lasting value.
Snapshot: Holiday shopping in Asia & the U.S.
Discover how consumers in Asia & the U.S. are feeling about holiday shopping in 2023 from Rakuten Insight’s latest report.
Oshikatsu – Supporting your Faves!
Discover the captivating world of Osikatsu through Rakuten Insight’s latest survey conducted with 1,000 consumers from its proprietary panel in Japan.
5 Biggest Consumer Behaviour Trends in the U.S. 2023
Uncover the 5 major consumer behaviour trends of 2023 in the U.S.. Partnering with Parcel Monitor, this article provides actionable insights for businesses to tailor strategies, build lasting relationships, and navigate the complex landscape of consumer preferences.
Oyasumi Nasai (Goodnight) – Sleeping behaviours in Japan
Rakuten Insight conducted an online survey, with 1,000 consumers from its own proprietary panel in Japan to explore sleep behaviours and any problems with sleep.