About us

For over 25 years, Rakuten Insight Global has been at the forefront of consumer market research data collection. By combining our first-party data with the highest levels of quality assurance processes, Rakuten Insight Global has remained our clients’ trusted research partner for Asia, US & Beyond.

Our proprietary, double opt-in online panels have been developed throughout 12 major Asian markets & the US. All of the panels are managed by dedicated local support teams and meet the highest industry standards. The Rakuten Insight Global team offers 24-hour coverage from 11 worldwide locations, providing exceptional service for 500+ clients across the globe.

Rakuten Insight Global is tasked with leveraging the first-party membership assets of the Rakuten Group for market research purposes. Having access to such a diverse and unique group of research participants allows Rakuten Insight to remain at the forefront of online research.

Our Mission

For Asia, US & Beyond, Rakuten Insight Global provides market research buyers with quality-assured, first-party data to empower businesses to make informed decisions which have a meaningful impact on society.

Our Story

More than 25 years ago, the predecessor to Rakuten Insight Global started in a classroom of a Tokyo university, by several Japanese and Asian students who believed in the potential opportunities of Asia and identified the need for local languages to be accessible on the newly invented Internet. They formed a collaboration and launched a multilingual portal website for Asian audiences in 1997, when the Internet was in its infancy.

Online research solutions being very limited at that time, the company that would become Rakuten Insight Global grew into a pioneer of Asian online sample providers recruiting respondents from their member database and networks, serving both domestic Japanese and international clients. To give an idea of scale, Rakuten Insight Global is either the largest or the second-largest panel in all of our markets apart from China & US, where we are aiming to aggressively grow. Our jewel in the crown is our Japan panel. Together with trusted local partnerships where needed, the company offers high-quality samples to researchers across the globe. In 2022, Rakuten Insight Global successfully launched its panel in the US, the number 1 Market Research market in the world.

Professional Membership

ESOMAR (European Society for Opinion and Marketing Research)  
MRSS (Market Research Society of Singapore) ¹ 
MRSI (Market Research Society of India) ² 

¹ Singapore Office Membership
² India Office Membership