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Malaysia’s Cost Anxiety Eases Sharply — But a New Pressure Point Is Already Moving In
The Backdrop: Ceasefire Brings Relief, Reform Brings a New Bill. his wave was fielded 13–14 July 2026, three weeks after the US–Iran ceasefire brought oil prices back toward pre-crisis levels — and during the first two weeks of Malaysia’s restructured BUDI Diesel subsidy, which took effect 1 July 2026. Concern fell sharply across almost every metric tracked since March.
Asia Travel Pulse 2026 Report
Rakuten Insight & Rakuten Advertising surveyed nearly 50,000 travellers across 11 Asian markets on how the region books travel in 2026. Get the free report.
NEW! Chinese Brands Going Global Report
Chinese brands have closed the quality gap — but trust remains the barrier. Explore Rakuten Insight’s findings from 3,500 consumers across 7 markets.
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