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The Next Normal – Covid-19 Consumer Survey 2020 SG & MY
In the fight against Covid-19 many governments have imposed stringent protective measures, forcing most consumers to change their lifestyles and habits until the situation improves. Brands not only face a tremendous challenge to cope with new demand shifts and operational restrictions, they will now need to also understand the new consumer norms and reposition themselves to better connect with their audiences as we emerge into the next normal.
[Quick facts] Consumer durables
We are now five months into the COVID-19 pandemic and shoppers around the world have adjusted to life under lockdown. According to our Impact of COVID-19 on consumer behaviour study, more emphasis is placed on core product attributes such as quality, durability & price when choosing products to purchase.
[Quick facts] Social distancing entertainment
With so many changes in the past weeks, people believe social distancing is going to last, so they are looking into ways to keep entertained in the comfort of their homes.
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