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Rakuten.Today: Global shoppers are embracing a circular economy
Originally published on Rakuten.Today, 21st July 2021. The concept of a “circular economy” — one which designs out waste and pollution, keeps products and materials in use, and regenerates natural systems* — isn’t only winning over environment groups, it’s inspiring businesses as well. With many global companies now embracing the concepts of a circular economy, the idea seems poised for the mainstream.
Snapshot: Travel
Around the world, vaccination programs are gathering pace and consumers everywhere are beginning to assess their own attitudes to travel. Asking themselves questions such as: ‘is it safe to travel?’; ‘should I travel for business?’; ‘vacation or staycation?’. Rakuten Insight took a snapshot of consumers attitudes to travel through asking consumers from our own 12 proprietary panels in Asia.
Ride Hailing in a Sustainable Society
Sustainability is more than a buzzword. It has become a new way of doing business and an integral part of many mission statements. Authentic sustainability credentials, consistent with a brand’s positioning, create brand value through differentiation and meeting customer demand. As a result, new services & technology can make sustainability claims to meet this demand.
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