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A snapshot of gaming in Asia

With social distancing measures in place across the world, gaming has been one of the main sources of entertainment at home and data shows growth in playing time and sales since the lockdowns began. However, with the promise of a COVID-19 vaccination on the way, we asked our respondents about their attitude and intentions towards gaming, and this is what we discovered.

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[Quick facts] Customer loyalty programs

A customer loyalty program or rewards program rewards loyal customers that frequently engage with a brand, product or service. By rewarding through points or cash, customer loyalty can increase. The idea behind an effective loyalty program is that the more loyal customers are, the more rewards they’ll get.

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Research World: Sorry seems to be the hardest word

Originally published on Researchworld.com, 11th March 2021. Data scandals involving global data collectors can negatively impact people’s willingness to share personal data with research agencies. Can the Japanese culture of customer service give clues to how research can deal with this challenging reality?

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