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Infographic: Black Friday in the U.S.

Black Friday refers to the day after Thanksgiving and is symbolically seen as the start of the critical holiday shopping season. The importance of Black Friday has grown globally over the last few years and yet the scale and impact of the event continues to reach record highs. Stores offer big discounts on electronics, toys, and other gifts and online sales, boosted during the pandemic, offer great deals at the click of a button. To view Black Friday from a consumer perspective Rakuten Insight asked 13,000 consumers aged 16+, via their US proprietary panel, about their plans to shop during the holidays sales.

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Report: Understanding the Post-Pandemic Traveller

Since early 2020, the global pandemic fundamentally changed the world–the way we live, work, travel and consume. Facing lockdowns and subsequent restrictions to leisure activities, the travel industry was arguably one of the most impacted sectors. Consumers had to put their usual travel plans on hold until such time when travel became possible. Now that most countries have opened up again and relative freedom of movement restored, Rakuten Insight decided to explore how people view travel and what are their upcoming travel plans?

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The Impact of Data Ecosystems on the Market Research Sector

Originally published on Research-live.com, 20th October 2022. In recent years, data ecosystems have gained in strength. The pandemic has sped up the influence of activities such as online shopping, digital wallets, content streaming, food deliveries and even digital healthcare. The world of inter-connected sets of services across multiple industry sectors delivered in an integrated customer experience is now here to stay.

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