The holiday shopping sales period is an economically important time for many businesses. Seemingly starting earlier and finishing later each year, holiday sales are deeply entwined with local culture in many markets around the world. As such, Rakuten Insight wanted to explore how consumers are feeling about shopping during the holiday period in 2023.

Rakuten Insight conducted a survey using their own proprietary panels with 126,100 respondents across 12 key markets within APAC. In addition, 9,300 responses from our US panel were added.

Rakuten Insight asked consumers about three main areas on holiday shopping. Firstly, their intention to make purchases during the holiday sales period. Secondly, the key reasons for wanting to make a purchase and finally whether they are planning this year to spend more of their hard earned cash!

The findings revealed that 71% of consumers are planning to shop during the holiday period. The key reason for wanting to shop is to find a bargain during the sales period. Furthermore, in spite of the rising cost of living, 1 in 2 consumers are intending to spend more this year than in previous years.

The results show that now, more than ever, consumers are looking for a bargain, value for money and to get the most for their hard-earned cash during the holiday sales!

Download the data here!

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