New survey: Food Delivery Apps in Thailand
In a world where convenience is king, food delivery apps have become a game-changer for many consumers. A recent survey conducted with Rakuten Insight Global’s proprietary, double-opt-in Thai panel delved into the habits and preferences of Thai consumers when it comes to ordering food through these apps. Notably, a staggering 67% of Thai respondents admitted to ordering from food delivery apps at least several times per month.
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Usage frequency
Digging further into the data, it was found that approximately 21% of the respondents in Thailand rely on food delivery apps three to six times a week. Surprisingly, there was even a small percentage (10%) of surveyed respondents who confessed to indulging in several orders per day, highlighting the transforming landscape of the dining experience in Thailand.
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Most popular food delivery apps
When it comes to selecting a food delivery app, Grab Food emerged as the clear favourite among Thai consumers, capturing a majority share of 56%. Following closely behind GrabFood is LINE MAN, with a significant share of 53% of responses.
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Affordability plays a crucial role in influencing consumer decisions
Nearly half of the respondents (49%) affirmed that they spend around 100 baht but less than 200 baht for a single order on a food delivery app, inclusive of the delivery fee.
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If you are seeking more insights into the preferences and behaviours of Thai consumers, we’d love to hear from you!
Survey Details
Target: 16+ years old in Thailand
Sample Size: 23,000 respondents
Methodology: Online Survey among Rakuten Insight proprietary panel in Thailand
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