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Davis Cup by Rakuten

2022 Davis Cup by Rakuten

Rakuten is the Global Presenting Partner and Global Innovation and Entertainment Partner of the Davis Cup, the World Cup of Tennis. This year, the Davis Cup by Rakuten will take place across venues in Europe in Italy, Scotland, Germany, and Spain.

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Gen Z shopping behaviour

Gen Z shopping behaviour and brand preferences

Originally published by Rakuten Europe, 13th September 2022. Gen Z has taken the world by storm – at least the digital world. But what do we know of Gen Z? A term applied by many demographic researchers, and according to Pew Research Center, Generation Z (in short: Gen Z) consists of people born between 1997 and 2012. Gen Z follows Millennials (born between 1981 and 1996) and precedes Generation Alpha.[1]

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Survey on prices

Japan: Feeling the squeeze!

Japan, along with other global markets, is feeling the effects of post-pandemic inflation this summer.  So Rakuten Insight Japan collected data from 1,000 adults between the ages of 20 and 69 to gauge the impact of price increases on their lifestyles. And the impact is clear. About 80% of respondents revealed that they have recently observed price increases for food, with an average 14,673 yen spike in monthly household expenditure.

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