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News & Topics

2023 Public Holidays in Rakuten Insight Panels

24/7 market research is conducted online globally. With clients needing data at ever- increasing speed, researchers need to be aware of times and occasions when response rates and fieldwork times may be impacted by local cultural events. Whether it be religious or national holidays, researchers need to be aware of key events to strategize for the year ahead. As such, Rakuten Insight has collated a list of the key 2023 public holidays in 12 Asian markets & the US, where Rakuten Insight owns proprietary panels.

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The universal appeal of K-Pop: A cultural view

For 25 years, Rakuten Insight Global has been at the forefront of consumer market research data collection and pioneered panels in Asia, US & Beyond. To understand consumer data properly it is important to analyse the data through a local cultural lens. Arguably one of the most important sociocultural phenomena of the last decade has emerged from Korea – K-Pop & K-Drama. As such, Rakuten Insight decided to take a cultural view of the universal appeal behind this phenomenon.

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Free Report: Post-Pandemic Lifestyle – Malaysia

The Covid pandemic undoubtedly had a huge impact on consumers all around the world. The new consumer behaviours span all areas of consumer lifestyles, from how we work, shop, entertain to how we look after ourselves. Surveys conducted by Rakuten Insight on their own proprietary panels have shown that it is critical to know your consumer in these times. As such, this survey was conducted online, using Rakuten Insight proprietary panels with 1,046 respondents in Malaysia, to gauge consumer attitudes and behaviours in 4 categories: Financial Digitalization, Entertainment, Online Shopping & Wellness.

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