Snapshot of TikTok/Douyin usage in Singapore and China
What are users’ major concerns when using TikTok/Douyin in SG and CN?
Our latest survey in partnership with TAG|R reveals that the majority of users in both SG and CN are concerned with the time they spent on the app.
65% of Singaporean TikTok users, followed by 49% Chinese Douyin users believe it has no positive or negative impact on their lives…it is just for fun and entertainment, while 37% of Chinese Douyin users believe it has had a positive effect.
More info in TAG|R Snapshot of TikTok/Douyin usage in Singapore and China, powered by Rakuten Insight Global data:
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