We are now five months into the COVID-19 pandemic and shoppers around the world have adjusted to life under lockdown. According to our Impact of COVID-19 on consumer behaviour study, more emphasis is placed on core product attributes such as quality, durability & price when choosing products to purchase. More developed markets like Japan, Korea & US expected less impact in terms of these hygiene factors.

This month, we’ve taken a closer look at how the pandemic affected the buying decision for essential and non-essential consumer durables. Read on for insights from our July 2020 survey:

Related Articles: International Shopping Trends, Online shopping during and post pandemic