The E-Commerce Logistics Race South East Asia

Originally published on, 29th July 2021.

Southeast Asia has a booming e-commerce market. In 2020, the region’s e-commerce sector e-commerce grew by 35.2%, adding 40 million new Internet users in 2020 resulting in over 70% of the region’s population browsing the Internet. The region’s e-commerce growth also shows no signs of slowing with a forecasted growth of 14.3% this year.

With such a vibrant e-commerce landscape, how have Southeast Asian countries matched up to each other when it comes to e-commerce logistics? Which country had faster delivery times? Which country’s shoppers made use of collection points the most?

Here are some of the key findings:

Top platform to shop from

      • 81% of consumers surveyed indicated that they make purchases from e-commerce marketplaces. Only 9% of respondents indicated that they do not make online purchases at all.
      • 35% of Singapore customers chose to purchase directly from the brand’s website, the highest compared to its SEA counterparts.
      • 16% of Vietnam customers chose to purchase from second-hand online retail store. This is the highest percentage out of all countries surveyed.
      • 12% of Philippines customers indicated that they don’t make online purchases, the highest compared to its SEA counterparts.

Alternative delivery methods

According to our survey data on Southeast Asian consumers collected over June-July 2021, collection points are the second most popular alternative delivery method. The same survey also shows that over 80% of Southeast Asian consumers surveyed have opted for alternative delivery methods, such as in-store pick-ups, parcel lockers, collection points and other forms of alternative deliveries.

The most common reasons for Southeast Asian consumers opting for alternative delivery methods are:
    • Convenience (63%)
    • The contactless and safe nature of this option (54%)
    • Reduced or completely removed shipping fees (39%)

  • Most strikingly, in Singapore, half of the consumers surveyed have used collection points in place of home delivery, in contrast to the 38% and 19% of Malaysian shoppers and Indonesian shoppers respectively. It is no surprise that Singapore boasts the highest rates of collection points usage in the region given the government’s efforts in launching a nationwide parcel delivery locker network that is accessible to all delivery providers.

    Read the full article here.

    Related articles: What do consumers really think about collection points?

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