Privacy Policy

Rakuten Insight Global Inc. and below listed affiliate entities (hereinafter collectively called the “Rakuten Insight” or “we”) perceives the information (hereinafter the “Client Information” or “Your Information”) collected from clients (in case the client is an entity, including each respective employee, hereinafter the “Client”, “You” or “Your Organization”) as indispensable asset in conducting business activities. It is among our top priority to secure appropriate management to protect Your Information.

Some of the Client Information we collect might include Personal Information. “Personal Information” means any information relating to an identified or identifiable natural person. For more details on what information we collect, please refer to Section 2 “What Types of Client Information We Collect”.

We provide this Privacy Policy (hereinafter this “Policy”) to inform You how we (and our respective employees) handle Client Information collected during the course of our market research services (hereinafter the “Services”).

1. Compliance with Laws, Rules and Regulations

Throughout our business activities, with respect to the Client Information, Rakuten Insight complies with any applicable laws concerning the handling of personal information as well as the "ICC/ESOMAR Code" which is the code of conduct for the marketing research industry.

2. What Types of Client Information We Collect

The types of Client Information Rakuten Insight collects are as follows:

  1. “Company Information” of the Client, which consists of Your contact details such as registered entity name, physical address of Your business location, phone number, email address, payment information (if necessary), and other information You provide in connection with the Services You wish to receive from Rakuten Insight,
  2. “Contact Information” which consists of the contact information of the person in touch with Rakuten Insight in Your Organization, such as name, e-mail address, phone number,
  3. “Survey Data” Rakuten Insight collects and submits to the Client in connection with the Services,
  4. Cookie Data (see the Section 4 “Use of Cookies and Other Tracking Technologies” for the details), and ”Server Log Information” which consists of Your browser information, operating system and Internet connection related information, device ID or other information that allows us to identify the device You are using,
  5. Inquiries made and Opinions given to Rakuten Insight; and
  6. Any other information necessary for the Services of Rakuten Insight.

3. How We Use Client Information

Rakuten Insight will use Client Information for the following purposes:

  1. To initiate preliminary negotiations before entering into contract with You, using the items listed in (1) and (2) of the above article, which is necessary for our legitimate interests,
  2. To provide You with the Services, using the items listed in (1), (2) and (3) of the above article, which is necessary for our performance of contract,
  3. To provide You with advertisements, promotions and marketing content, using the items listed in (1), (2), (3), and (4) of the above article, which is necessary for our legitimate interests,
  4. To respond to Your inquires, when Rakuten Insight receives, using all the items in the above article, which is necessary for our legitimate interests, and
  5. To develop and improve the Services and Rakuten Insight itself, using all the items in the above article, which is necessary for our legitimate interests.

4. Use of Cookies and Other Tracking Technologies

When You visit or use our websites, interact with any content or advertising related to our Services, or validate any cookies, web beacons, unique identifiers and other related technologies (hereinafter collectively called the “Cookies”) that Rakuten Insight employs, Rakuten Insight automatically, especially for analytics, collects certain information about You and the device You are using. This website ( is using the following Google Analytics cookies.

Cookie nameCookie typeHow cookies work
_gaGoogle Analytics
First party cookie/persistent (2 years)
Used to distinguish visitors.
_gidGoogle Analytics
First party cookie/persistent (24 hours)
Used to distinguish visitors.
_gatGoogle Analytics
First party cookie/persistent (1 minute)
Used to throttle request rate.

If You choose not to accept the use of Google Analytics cookies, you can do so by installing an opt-out plug-in provided by Google at:

5. Client’s Choice and Rights with regards to Personal Information

  1. Your provision of Client Information to Rakuten Insight is voluntary, however, in the event that You choose not to provide Rakuten Insight with certain Client Information necessary for our performance of the contract and our legitimate interests, You will not be able to gain access to our Services.
  2. Rakuten Insight will respond to Your requests such as the followings, and you can exercise Your rights to make requests in writing and in the manner described in Section 9 “Inquiries/ Complaints”:
    1. Requesting disclosure and receipt of a copy of Your Personal Information;
    2. Notification of the purposes of Rakuten Insight’s use;
    3. Requesting to change, stop using, and delete Your Personal Information which is incorrect or misused; and
    4. any other request which the applicable laws grant to You the right to make.

6. Retention of Client Information

  1. Rakuten Insight will retain Client Information for as long as is necessary for the purposes for which it is collected and further processed. More specifically, the Client Information that is not Cookie Data will be retained for 10 years after Your last order to receive our Services or after the collection of Your Information, whichever is later.
  2. Notwithstanding the foregoing, Company Information that is not Cookie Data will be permanently kept in Rakuten Insight for our business activities. For the avoidance of doubt, Company information does not include any Personal Information (see Section 2 “What Types of Client Information We Collect” (1) above).

7. Disclosing Client Information to Third Parties (processors and other recipients)

  1. Where necessary to carry out our business operations, Rakuten Insight may disclose Your Information to certain trusted third party service providers, including those located outside of the country where the Client is based.
  2. Please be assured that we will only disclose Your Information in compliance with applicable law, and with the appropriate management and supervision of the relevant third parties.
  3. Occasionally, judicial or regulatory authorities may request access to or disclosure of Your Information for law enforcement purposes. Such requests typically pertain to criminal investigations or other legal proceedings. Where they are necessary and legitimate, we will respond to such requests in accordance with our internal policies and applicable law
  4. Additionally, in cases where it is necessary to prevent and mitigate fraudulent or illegal activities, or to protect life, body, or property, Rakuten Insight may disclose Your Information to a third party including Rakuten Insight’s parent company, subsidiaries, and affiliates to the necessary extent.
  5. Rakuten Insight will not use or disclose Your Information for purposes not set forth in this Policy without informing You and taking any necessary steps in advance as required under applicable law.

8. Data Security and International Transfers of Personal Information

  1. We are committed to handling Your Information in accordance with high security standards and in compliance with applicable law. We do so in order to prevent unauthorized access or unauthorized disclosure of Your Information, to maintain the accuracy of such information and, when necessary, to ensure its proper destruction. Especially when collecting or transferring Your Personal Information, we employ data encryption technology, and restrict access only to those persons who require it to fulfil their job responsibilities. We conduct periodic reviews of our practices to ensure that our safeguards are properly implemented and remain state of the art.
  2. Because of the global nature of Rakuten Insight’s business, Your Information may be transferred to countries whose data protection laws are not as comprehensive as those from where Clients are based. When Rakuten Insight transfers Your Personal Information overseas, we put in place adequate measures to protect Your Personal Information as required under applicable laws.
  3. As part of Rakuten group (hereinafter “Rakuten”), Rakuten Insight protects Your Personal Information around the world through Rakuten’s global privacy standard. In particular, Rakuten implemented Binding Corporate Rules, a recognized European data protection standard. Binding Corporate Rules provide for an appropriate level of protection for global data processing within us. Our rules have been approved by the relevant European Union Authorities and these are also a strong commitment to protect Your privacy around the world.
    Rakuten’s Binding Corporate Rules are available here:

9. Inquires / Complaints

For exercising Your rights and making any inquiries or complaints regarding this Policy or our privacy practices, please use the contact information below. Either received directly from You or from Your representative, Rakuten Insight and, in case that You have any privacy concerns, the data protection officer will respond to them without delay.

Rakuten Insight
to Rakuten Crimson House, 1-14-1 Tamagawa Setagaya-ku, Tokyo 158-0094, or call at +81-50-5581-1710

10. Changes to the Policy

Please note that Rakuten Insight may make changes to this Policy from time to time. Any changes to this Policy and the latest and authentic version of this Policy will be posted on this website. Please check back from time to time to ensure that You have read the most recent version of this Policy. We will, in an appropriate way, communicate with You when any material changes happen in this Policy.

TOKYO (CORPORATE HQ): Rakuten Insight Global Inc.
HONG KONG: Rakuten Insight Singapore Pte. Ltd.
SHANGHAI: Rakuten Insight China Co., Ltd.
SEOUL: Rakuten Insight Korea Co., Ltd.
SINGAPORE: Rakuten Insight Singapore Pte. Ltd.
MALAYSIA: Rakuten Insight Malaysia SDN BHD
NOIDA: Rakuten Insight India Private Limited
NEW YORK: Rakuten Insight USA Co., Ltd.
LONDON: Rakuten Insight UK Limited