Lockdown impact on consumers in China, Malaysia & Germany

We are happy to have partnered with Duxton Consulting to investigate differences in the impact of Covid-19 on attitudes, and the effect of lockdown on consumer behaviour in 3 culturally diverse markets – China, Malaysia & Germany.

The online survey powered by Rakuten Insight Global was conducted in mid-April 2020 among 2,280 respondents equally sampled from China, Malaysia and Germany.


The objectives of this study were to:

      • Compare how people in different countries are responding to Covid-19 virus
      • Gauge their intentions and aspirations post-virus



    Lauren Koehler, Managing Partner, Duxton Consulting mentioned that “We chose three culturally diverse markets to investigate differences in the impact of Covid-19 on attitudes, and the effect of lock down on their behaviours. The results indicated clear differences between the three countries”


    So how has lock down affected each of these different communities?




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