We are happy to have partnered with Duxton Consulting to investigate differences in the impact of Covid-19 on attitudes, and the effect of lockdown on consumer behaviour in 3 culturally diverse markets – China, Malaysia & Germany.

The online survey powered by Rakuten Insight Global was conducted in mid-April 2020 among 2,280 respondents equally sampled from China, Malaysia and Germany.

The objectives of this study were to:

• • • Compare how people in different countries are responding to Covid-19 virus
    • Gauge their intentions and aspirations post-virus
  
  
  

  Lauren Koehler, Managing Partner, Duxton Consulting mentioned that “We chose three culturally diverse markets to investigate differences in the impact of Covid-19 on attitudes, and the effect of lock down on their behaviours. The results indicated clear differences between the three countries”

  
  

  So how has lock down affected each of these different communities?

  
  

  Download the full report here

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