Lockdown impact on consumers in China, Malaysia & Germany
We are happy to have partnered with Duxton Consulting to investigate differences in the impact of Covid-19 on attitudes, and the effect of lockdown on consumer behaviour in 3 culturally diverse markets – China, Malaysia & Germany.
The online survey powered by Rakuten Insight Global was conducted in mid-April 2020 among 2,280 respondents equally sampled from China, Malaysia and Germany.
The objectives of this study were to:
- Compare how people in different countries are responding to Covid-19 virus
- Gauge their intentions and aspirations post-virus
Lauren Koehler, Managing Partner, Duxton Consulting mentioned that “We chose three culturally diverse markets to investigate differences in the impact of Covid-19 on attitudes, and the effect of lock down on their behaviours. The results indicated clear differences between the three countries”
So how has lock down affected each of these different communities?