News & Topics
Decision Makers or Decision Influencers?
Discover how decision-makers perceive themselves and their role in the decision-making process. Gain valuable insights for market researchers and create more tailored approaches to obtain better insights.
New survey: Food Delivery Apps in Thailand
A recent survey conducted among Rakuten Insight’s proprietary, double-opt-in Thai panel delved into the habits and preferences of Thai consumers when it comes to ordering through food delivery apps.
Social Media & Influencers: The Game-Changers of College Life!
According to a recent survey from Rakuten in partnership with Rakuten Insight, 87% of college-aged students agree that social media influences their purchasing decisions when preparing for the school year. The survey also reveals a shift in Back-to-School shopping trends, with students now focusing on makeup and skincare products inspired by TikTok’s #GRWM content.
Unveiling the Potential of the Halal Industry: Emerging Trends in Southeast Asia
YCP Solidiance’s latest white paper, powered by Rakuten Insight data, examines the Halal Industry’s potential in Southeast Asia, offering insight into key market segments, profiles of SEA players, and the industry’s outlook.
New Survey: Singapore Workers’ Preparedness for Digital Transformation
Discover key insights on Singapore workers’ attitudes towards digitalisation in a post-pandemic era. This report focused on the impact of COVID-19 and the readiness for digital transformation, offers a nuanced understanding of both full-time and part-time workers’ perspectives.
Snapshot – Apps usage in Asia & the U.S.
Dive into app usage trends and consumer sentiments across Asia and the U.S. with our latest snapshot on Apps usage.
Four-day week: 67% of Japanese want more days off
Rakuten Insight explores Japanese workers’ views on time off, revealing a desire for more days off, the value of hobbies, and shifting perceptions on leave.
Notifications in the Post-Purchase Journey – 2023 Report
Learn the impact of delivery notifications in the new Rakuten Insight x Parcel Monitor report. Optimise customer engagement, increase lifetime value and create effective strategies for a successful post-purchase journey.
New survey: 1 in 2 U.S. consumers plan to buy a present for Father’s Day
Rakuten Insight’s U.S. Father’s Day survey reveals e-commerce opportunities in retail, cashback/rewards & fashion. Dads value family appreciation while celebrating.
Suitable financial services can help gig workers achieve aspirations
Read CFA Society Singapore’s report, powered by Rakuten Insight data, for insights on developing suitable financial services for gig workers. Learn how better categorization can support the aspirations of this underserved segment.
Japanese Consumer Views on Theme Parks: Key Insights and Takeaways
Discover key insights on behaviors and attitudes towards theme parks in Japan and why it’s vital to consider local culture when introducing new attractions.
New Report: Impact of Inflation on APAC Consumers
Discover how inflation is impacting APAC consumers. Rakuten Insight’s survey explores spending habits & attitudes in light of rising costs of living & global crises.
New Report: Impact of Inflation on US Consumers
Discover how inflation has impacted US consumers, their spending attitudes, and purchasing habits amidst the cost-of-living crisis in a survey conducted by Rakuten Insight.
What do our respondents think about Earth Day?
Rakuten Insight surveyed panellists from its proprietary panels in Asia and US on their attitudes towards the environment. Here’s what they had to say about Earth Day!
Half of the Japanese in their 20s would choose sustainable fashion items!
Explore how Japanese consumers’ attitudes towards sustainable fashion items have been impacted by the pandemic and inflation with Rakuten Insight’s latest report.
The rising cost of living in Asia & the US
Discover how individuals are adapting to the rising cost of living and which area has seen the biggest price rise. Read our survey findings across our proprietary panels in Asia & the US!
Rakuten Insight launches new consumer pulse report
Rakuten Insight has surveyed 6,500 respondents from their proprietary panels to understand consumer behaviours in four categories: Watch, Chat, Read, Shop.
Cheers & Kampai! New survey on alcohol consumption in Japan
Get insights into Japan’s drinking habits with Rakuten Insight’s latest survey! Find out how consumers respond to inflation and cost of living changes in Japan – even when it comes to alcohol consumption.
Navigating the top pain points of parcel deliveries in Asia
What are the top pain points Asian digital consumers face when it comes to parcel deliveries? Get answers from our latest survey in partnership with Parcel Monitor.
2023 Consumer Pulse Report – Watch, Chat, Read, Shop
Rakuten Insight Global have conducted surveys using their proprietary panels to discover what consumers in Asia & the US are ‘Watching, Chatting, Reading & Shopping’. Read the findings in the new Consumer Pulse Report.
Japanese men in their 20s embracing the use of make-up
Rakuten Insight Japan investigated skincare & make-up habits post-lockdown. The survey found out Japanese consumers are putting two years of cautious behaviour behind them and both men and women alike are ready to spend on beauty products including facials, skincare and make-up.