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Our quality-assured, locally managed, double opt-in proprietary panels in Asia & the US ensure the highest levels of quality data. By combining our first-party data with our trusted local partnerships and quality assurance processes, Rakuten Insight has become the most trusted research partner for Asia, US & Beyond and remains at the forefront of online research.
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Snapshot – Online Gaming in Asia
Online gaming has taken the world by storm in recent years, with millions of players engaged across various regions. To better understand this phenomenon, Rakuten Insight Global surveyed over 71,000 adults aged 16 and older from 12 key Asian markets – China, Hong Kong, India, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam.
What Drives Asian Consumers’ Love for Cosmetics?
Discover Asian consumers’ cosmetics buying habits, regional preferences, and the key factors shaping their purchase decisions.
Valentine’s Day – Learnings from Asia
Valentine’s Day is recognized internationally as a day when people exchange cards and gifts as a sign of affection. But Japan has its very own tradition! Women are expected to offer chocolate to men in their lives; including husbands, male friends, co-workers and bosses. The giving of chocolate to men with no romantic connotations is known as “giri choco” – or Obligation Chocolates! Men are expected to return the favour one month later on March 14th, known as “White Day.”
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