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for Asian market research.
With our localization expertize, quality respondents recruited through our locally-managed proprietary online panels and local partner networks, and flexible customization to meet our clients’ specific needs, you have the ultimate turnkey solution for conducting research in the rapidly expanding Asian markets.
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News & Topics
2023 Public Holidays in Rakuten Insight Panels
24/7 market research is conducted online globally. With clients needing data at ever- increasing speed, researchers need to be aware of times and occasions when response rates and fieldwork times may be impacted by local cultural events. Whether it be religious or national holidays, researchers need to be aware of key events to strategize for the year ahead. As such, Rakuten Insight has collated a list of the key 2023 public holidays in 12 Asian markets & the US, where Rakuten Insight owns proprietary panels.
The universal appeal of K-Pop: A cultural view
For 25 years, Rakuten Insight Global has been at the forefront of consumer market research data collection and pioneered panels in Asia, US & Beyond. To understand consumer data properly it is important to analyse the data through a local cultural lens. Arguably one of the most important sociocultural phenomena of the last decade has emerged from Korea – K-Pop & K-Drama. As such, Rakuten Insight decided to take a cultural view of the universal appeal behind this phenomenon.
Free Report: Post-Pandemic Lifestyle – Malaysia
The Covid pandemic undoubtedly had a huge impact on consumers all around the world. The new consumer behaviours span all areas of consumer lifestyles, from how we work, shop, entertain to how we look after ourselves. Surveys conducted by Rakuten Insight on their own proprietary panels have shown that it is critical to know your consumer in these times. As such, this survey was conducted online, using Rakuten Insight proprietary panels with 1,046 respondents in Malaysia, to gauge consumer attitudes and behaviours in 4 categories: Financial Digitalization, Entertainment, Online Shopping & Wellness.
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NOIDA
Rakuten Insight India Private Limited
Logix Park A4 & 5 2nd Floor Sector-16,
Noida- Uttar Pradesh- 201301, India
TEL: +91-120-4111096 -
TOKYO(CORPORATE HQ)
Rakuten Insight Global, Inc.
Rakuten Crimson House,1-14-1 Tamagawa,
Setagaya-ku, Tokyo 158-0094
+81-50-5581-1710 -
LONDON
Rakuten Insight UK Limited
Vintners Place,
68 Upper Thames Street,
London EC4V 2AF UNITED KINGDOM
+44-20-7427-8120 -
SINGAPORE
Rakuten Insight Singapore Pte. Ltd.
138 Market Street, #32-01,
CapitaGreen, Singapore 048946
+65-6735-1987 -
SHANGHAI
Rakuten Insight China Co., Ltd.
Room 2203AB, United Power International Plaza,
No.1158 Jiangning Road,
Putuo District, Shanghai 200063, China
+86-21-6352-5550 -
SEOUL
Rakuten Insight Korea Co., Ltd.
3089, 3F, SeoulFinanceCenter, 136, Sejong-Daero
Jung-gu, Seoul, 04520, Republic of Korea
+82-2-3472-5651 -
NEW YORK
Rakuten Insight USA Co., Ltd.
215 Park Avenue South, 2nd Floor,
New York, NY 10003 USA
+1-646-829-0560 -
HONG KONG
Rakuten Insight Singapore Pte. Ltd.
Unit 1405-6 Level 14, Everglory Centre,
1B Kimberley Street,
Tsim Sha Tsui, Kowloon, Hong Kong -
TAIPEI Office
11F No.51, Section 3, Minsheng E.Rd.,
Zhongshan District, Taipei City
+886-2-2516-6186 #6701 -
KUALA LUMPUR
Rakuten Insight Malaysia SDN BHD
Unit 01-07, Level 1, Tower A,
Jalan Kerinchi, 59200 Kuala Lumpur
Wilayah Persekutuan, Malaysia
+60-3-9770-2438 -
BUCHAREST
Rakuten Insight UK Limited
3 Occidentului St, 4th Floor,
Bucharest, 010981, Romania