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Snapshot – Luxury Products in APAC

Refine your luxury marketing strategy in Asia. This Rakuten Insight Global report analyzes consumer behavior in China, Hong Kong, Singapore, South Korea, and Taiwan, covering purchase drivers, brand discovery, and loyalty programs.

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New survey: 2025 Ride-Hailing App Landscape in Vietnam

A recent study conducted with Rakuten Insight Global’s exclusive Vietnamese panel explored the habits and preferences of Vietnamese consumers regarding these platforms. Notably, a significant proportion of respondents indicated that they had booked either a car (66%) or a motorbike (67%) via ride-hailing apps, underscoring the increasing reliance on these services for daily transportation needs. 

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Business people

New Survey: 1 in 3 Singapore Jobseekers Tricked by Scams

Amid one of Asia’s most digitally advanced labour markets, a new survey by Reeracoen Singapore, in collaboration with Rakuten Insight Global, reveals that 35% of jobseekers in Singapore encountered job scams in the past year, withover half of them targeted more than once.

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