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News & Topics

What Drives Asian Consumers’ Love for Cosmetics?
Discover Asian consumers’ cosmetics buying habits, regional preferences, and the key factors shaping their purchase decisions.

Valentine’s Day – Learnings from Asia
Valentine’s Day is recognized internationally as a day when people exchange cards and gifts as a sign of affection. But Japan has its very own tradition! Women are expected to offer chocolate to men in their lives; including husbands, male friends, co-workers and bosses. The giving of chocolate to men with no romantic connotations is known as “giri choco” – or Obligation Chocolates! Men are expected to return the favour one month later on March 14th, known as “White Day.”

New survey: 2024 Food Delivery Apps Landscape in Thailand
A recent survey conducted among Rakuten Insight’s proprietary, double-opt-in Thai panel delved into the habits and preferences of Thai consumers when it comes to ordering through food delivery apps.
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