Which Brands won from the World Cup?
The FIFA world cup is won and done for another 4 years. Congratulations to France on the amazing victory.
The other battle rages between brands for the hearts and minds of the consumer.
We asked our members across China, Hong Kong, Indonesia, India, Japan, South Korea, Singapore, Malaysia, Thailand, Taiwan, Philippines and Vietnam about which brand images stuck.
With an extraordinarily high recall rate it is understandable why brands choose to leverage such global events.
Countries/Regions: China, Hong Kong, Indonesia, India, Japan, South Korea, Singapore, Malaysia, Thailand, Taiwan, Philippines, Vietnam
Sample Size: 3600
Sample Source: Rakuten Insight proprietary panel.
Survey Timing: July 2018
Related Articles: Fan Favorites, Basketball in Asia