Tokyo, July 2, 2018 – Rakuten Research, Inc. and AIP Corporation, online market research companies and wholly-owned subsidiaries of Rakuten, Inc., today announced that both companies will change their respective names and rebrand under a unified service name and brand logo.
From August 1, 2018, Rakuten Research, which provides market research services to clients in Japan, will change its name to Rakuten Insight, Inc., while AIP Corporate, which provides services to clients outside of Japan, will change its name to Rakuten Insight Global, Inc. Both companies will rebrand under the unified brand logo and service name “Rakuten Insight”.
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The brand wording “Insight” is referring to the thinking and reasoning behind consumer behavioural choices. The incorporation of “Insight” into the new company and service names signifies the companies’ desire to provide unique and high added value market and industry research services to clients by pursuing deeper insight.
Rakuten Insight and Rakuten Insight Global will also collaborate more closely to strengthen their service offerings, such as by offering consumer analysis utilizing big data, in addition to traditional marketing activities centered on questionnaires and interviews, and expanding the number of countries and regions the two companies operate in. Details of the new services will be announced on the companies’ homepages.
About Rakuten Research, Inc.
Rakuten Research possesses one of the largest research panels in Japan of approximately 2.2 million members. Rakuten Research provides marketing research, such as online questionnaires and interviews for more than 1,000 organizations, including manufacturers, advertising companies, governments, consulting companies and more. Rakuten Research was established in 2002.
About Rakuten AIP
AIP Corporation possesses a research panel focusing on 15 countries and regions in Asia, North America and Europe, and a panel network covering 60 countries and regions. With offices in 11 countries, AIP Corporation provides marketing research for over 350 companies overseas. Established in 1997, AIP Corporation became a wholly-owned subsidiary of Rakuten, Inc. in 2014.