Rakuten Insight to strengthen Taiwan presence

Asian research and online panel specialists Rakuten Insight today announced the opening of its Taiwan office – continuing the businesses rapid growth in the region.

The investments Rakuten Insight is making in Taiwan are aimed at increasing local client’ support and building a team of highly experienced professionals to provide a tailor-made service around Taiwan’s specific business requirements.

The move is on the back of inroads made by the Rakuten group in the country. Rakuten Insight recruits members from the Rakuten Ecosystem to take part in various types of market research.

The Rakuten Ecosystem is made up of customers from a diverse group of companies; centrally driven by a loyalty system known as “Rakuten Super Points”. Rakuten Super Points are earned through various activities within the group; the points are then very easy to redeem for other goods and services within Rakuten.

Rakuten Insight continues to invest in and grow market research panel in China, Hong Kong, India, Indonesia, Japan, South Korea, Malaysia, Singapore, Thailand, Taiwan, Philippines and Vietnam especially looking for synergy within the Rakuten Group.

About Rakuten Insight

Rakuten Insight is the leading online market research fieldwork agency in Asia. Rakuten Insight’s proprietary panels in 12 markets are actively managed to the highest standards, combined with dedicated multi-national/lingual consultants who are specialized in global projects – Rakuten Insight ensures client’s surveys are asking the right questions, to the right people, in the right language.
Insight has registered offices in Tokyo (HQ), Shanghai, Seoul, Hong Kong, New York, London, Singapore, and New Delhi.

About Rakuten in Taiwan

Rakuten Taiwan established its E-Commerce marketplace (Taiwan Rakuten Ichiba) in 2008 and has grown to boast a user-base of over 18.5 Million. Rakuten Taiwan offers a cross section of services such as an EC marketplace, Credit Card (Taiwan Rakuten Card), online Travel agency (Rakuten Travel) and eBooks (Kobo Taiwan). Rakuten Taiwan Leverages a Points loyalty system “Rakuten Super Points” encouraging cross usage of various services.

About Rakuten

Rakuten, Inc. (TSE: 4755) is a global leader in internet services that empower individuals, communities, businesses and society. Founded in Tokyo in 1997 as an online marketplace, Rakuten has expanded to offer services in e-commerce, fintech, digital content and communications to more than 1 billion members around the world. Since 2012, Rakuten has ranked in the top 20 of Forbes Magazine’s annual “World’s Most Innovative Companies” list. The Rakuten Group has over 14,000 employees, and operations in 29 countries and regions. For more information visit https://global.rakuten.com/corp/.

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