Southeast Asia’s pet care market is experiencing rapid growth. Pets are increasingly viewed as family members, leading owners to invest more in their well-being. Rising incomes and urbanization are driving this expansion, creating significant opportunities for brands.

To better understand this trend, we surveyed our proprietary panels in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam to gather direct insights from pet owners.

The outcome is our new report: “Pet Ownership in Southeast Asia.”

Our research highlights a strong trend: pet owners are highly engaged and seek products and services that improve their pets’ lives, including premium nutrition, smart devices, and specialized care. Notably, 43% of owners describe their pets as “beloved family members or children.” This emotional bond influences purchasing decisions, with product quality and safety (74%) and specific health benefits (58%) considered essential.

Key Findings from the Report:

• ‎■ Pet Ownership Trends: Discover the most popular pets in each market and how local cultures influence these preferences.
• ‎■ Acquisition Channels: Learn how pets typically join households, with a focus on the significant role of personal networks.
• ‎■ Shopping Preferences: Identify preferred purchasing channels, including specialty stores and growing online marketplaces, to support your distribution strategy.
• ‎■ Product Trends: Review top-selling products and emerging categories such as smart pet technology and pet insurance.
• ‎■ Market Outlook: Understand why 45% of owners plan to increase pet-related spending in the next year, indicating a resilient and expanding market.

Whether you operate in pet food, veterinary services, accessories, or e-commerce, this report provides actionable data to enhance your understanding, identify new opportunities, and engage more effectively with pet owners in Southeast Asia.

Download your complimentary copy of “Pet Ownership in Southeast Asia” today and gain a deeper understanding of this dynamic market!

For customized research solutions tailored to your target audience and objectives, contact Rakuten Insight.

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