Infographic: Black Friday in the U.S.
Black Friday refers to the day after Thanksgiving and is symbolically seen as the start of the critical holiday shopping season. The importance of Black Friday has grown globally over the last few years and yet the scale and impact of the event continues to reach record highs. Stores offer big discounts on electronics, toys, and other gifts and online sales, boosted during the pandemic, offer great deals at the click of a button.
To view Black Friday from a consumer perspective Rakuten Insight asked 13,000 consumers aged 16+, via their US proprietary panel, about their plans to shop during the holidays sales.
Highlights are that 65% of consumers are planning to shop during the holiday sales with 4 in 10 planning to spend $500 or more. Apparel & footwear are the most popular items. Full infographic below:
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