How ownership, purchase intent, and incentives are shifting across six Southeast Asian markets — and what it means for automotive & mobility partnerships.

We surveyed 27,372 consumers across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam on EV ownership, purchase intent, motivations, barriers, and brand awareness.

What’s inside:

• ■ Ownership & purchase intent trends, 2024 vs. 2026, for all six markets
• ■ The real barrier to EV adoption in each market (it isn’t always price)
• ■ Where local brands are already beating Tesla on brand awareness
• ■ 3 strategic recommendations for 2026
• ■ Full country-by-country profiles appendix

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