How is New Year’s Eve Celebrated in Asia?

People in most parts of Asia look forward to the Lunar New Year (February 5th, 2019) rather than the Calender New Year for a feeling of a new start, and renewing opportunities; that does not mean that the Calendar New Year is not celebrated – in fact completely the opposite.

We asked our members in India, Malaysia, Singapore, Philippines and Malaysia if they intend to celebrate and how they would celebrate.

Philippines easily leads the way with the popularity of New Year’s Eve, not surprisingly considering the history.

Do you Celebrate New Year's Eve?

Most Popular topics of celebration were

Market

Most popular

2nd most popular

3rd most popular

Philippines

Family

Eating/Food

Fireworks

India

Party

Family/Friends

Cake

Singapore

Family

Party

Dinner

Malaysia

Family/Friends

Eating/Food

Drinking

Taiwan

Family

Eating/Food

Party


■Survey Details
Markets: Age 16+ in India, Malaysia, Singapore, Philippines, Taiwan
Sample Size: India – 9,500, Malaysia – 5,000, Singapore – 3,500, Philippines – 3,500, Taiwan – 5,000
Methodology: Online Survey using Rakuten Insight proprietary panels
Timing: December 27-29, 2019

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