Environmental responsibility during & post pandemic
Sustainability is a core part of the Rakuten Brand Vision as it continues to have an increased profile amongst consumers.
Rakuten Insight Global was interested to learn about how people feel/act about their own sustainable behaviours at home, and about those of companies and governments, and then how they see the impact of COVID-19 crisis changing that at all.
Here are the most interesting findings from a survey conducted on our proprietary panels in May 2020, with 4,200 respondents from China, Hong Kong, India, Indonesia, Japan, South Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand, United Kingdom, United States and Vietnam.
Globally, consumers need to feel empowered to drive the change that they now more intensely seek in society & believe that companies will have a greater responsibility to protect the environment post COVID-19.
- Consumers across the world intend to reduce their use of single use plastic products. UK consumers feel they don’t have enough other options available and cannot dictate how their products are packaged
- Consumers globally agree that companies & corporations will have a greater responsibility to protect the health of the environment.
- Consumers also feel a more intense responsibility to protect the health of the environment. COVID may have transformed many silent believers into vocal activists