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News & Topics
2022 Impact of COVID-19 on Consumer Behaviour
More than two years on from the COVID outbreak in spring 2020, we look at how consumer behaviour changed during the pandemic and whether this is likely to continue as restrictions ease.
ParcelMonitor.com: Effect of Estimated Delivery Date on Customer Satisfaction
Originally published on Parcelmonitor.com, 2nd of March 2022. For many online customers, the availability of a clear, accurate estimated delivery date (EDD) is a make-or-break factor between conversion and an abandoned cart. Regardless of the purchase or where they are based, EDD is something shoppers expect to see at the checkout page alongside the total price of their items.
Report: What REALLY matters when deciding between two brands
As the world careers towards environmental disaster while trust in big corporations and authority has reached new lows, corporations worldwide have tried to reflect these concerns in product positioning and for some the very substance of the products they sell. Brand purpose has become king. Survey after survey appears to confirm that this is something that consumers (especially the enormous bucket that comprises the moving target ‘millennials’), really want. But is it as simple as that?
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